28 June 2015

Corporate Web Site


Corporate Web Site


A corporate website or corporate site is an informational website operated by a business or private enterprise such as a charity or nonprofit foundation. They differ from electronic commerce sites in that they provide information to the public about the company rather than transacting business or providing other services. 

Contents of a Corporate Web site
Corporate websites usually includes the following:
1. A home page
2. A navigation bar or other means for accessing various site sections
3. A unified look and feel incorporating the company logos, style sheets, and graphic images
4. An “about us “section with the following information
A summary of company operations, history and mission statement
A list of the company’s products and services
A section with biographical information on founders, board members, and important executives. Sometimes provides an overview of the company’s overall workforce.
A “news” section containing press releases and links to news articles about the company
A “investor” section describing key owners and investors of the company
A list of key clients, suppliers, achievements, projects, partners or others.
5. Pages of special interest to specific groups. These may include
An employment section where the company lists open positions and tells job seekers how to apply
Investor pages with the annual report, business plan, current stock price, financial statements, overview of the company structure and other regulatory filings
Pages for employees, suppliers, customers, strategic partners, affiliates etc.
6. Contact information
7. A terms of use document and statement of intellectual property ownership and policies as they apply to the site content
8. A privacy policy

7 June 2015

E Commerce - marketing straties -website - An introduction


World wide web – introduction
System of interlinked hypertext documents accessed via internet
The World Wide Web was invented in 1991 by Tim Berners-Lee

Website
A set of related web pages that contains information in the form of text, image, video, audio etc.

Web page Is created by using HTML (Hyper Text Mark-Up Language). The coding language used to create documents for use on the World Wide Web.   It Is  a representation of language used to create hyper text documents.
Web pages can be static and dynamic
Static pages contain static information – only simple text is included
Dynamic information is given in dynamic web page. It is highly colorful, containing animation, sound and interactive elements

A web page is transferred to a user’s computer through HTTP (Hyper Text Transfer Protocol)

According to the purpose , websites are classified in to  - personal, business, informative and search engines
Some others are photo sharing sites, community building websites, blogging websites
Components of website
  • ·         Home page – first page
  • ·         Web page
  • ·         Domain name
  • ·         Professional logo
  • ·         Theme based content
  • ·         Email capture
  • ·         Feedback
  • ·         Banner
  • ·         Copyright
  • ·         Site search
  • ·         Newsletter registration
  • ·         Chat room
  • ·         Downloadable files
  • ·         Links

Need for a website
  • ·         Wide reach – instant access to global market
  • ·         No practical limit to the amount of information which can be included
  • ·         Gives professional image
  • ·         Possibilities of e-commerce
  • ·         Consumer contact and feedback
  • ·         Customer education  - make them a better buyer
  • ·         Links to other websites and link from other sites-
  • ·         Business planning
  • ·         Relatively low cost to maintain a website









5 June 2015