22 December 2016

Approaches to theory of consumer behaviour


Different approaches to the consumer behavior
1. cardinal approach

  • utility is measurable in terms of number
  • util is measure of utility
  • its also known as Marshallian analysis or marginal utility analysis
  • here consumer is in equilibrium when his marginal utility is equal to the price of the commodity,  MUx = Px


2. ordinal approach

  • here utility cant be measured
  • its Hicksian utility approach or indifference curve approach
  • here the consumer is in equilibrium when the slopes of budget line equal to the slope of indifference curve
  • Px/Py = MRSxy

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